What are some of the things that Responsible Association of Retailers does? This is often a question I get, as well as my coworkers get, as Program Specialists here at Team Wellness and Prevention. One of the great things about these monthly newsletters is that we can all share a bit more about what our programs do with you. As the Program Specialist for RAR, I have several duties that I must perform, and in future articles I will go into more detail about what is the function of the RAR program in our community and what it does. Since we were recently featured in an article in The Coloradoan on June 28th, 2018, so I thought this month it would be great to feature the ID Compliance Check component of the RAR program.

When you become a member of RAR, there are several services and features that you can take part in or are exclusively a part of. Each member is held to a high standard of properly checking identification and carding their patrons and they are instructed, through a recommendation by the State of Colorado to card all individuals who appear to be 50 years or younger. The members voluntarily participate in these compliance checks and are given monthly reports with the results of each check. All results of these ID Compliance Checks are kept private between RAR and the establishment.

 The ID Compliance Checks work by sending out individuals, from the ages of 21 to 26, to go out to our participating members and be properly identified by staff in each establishment. Each member has three chances to card the individual performing the check. They must be carded prior to, during, or before cash exchange for the sale or service of alcohol or cannabis. If the individual is carded properly, they receive a “Green Card”, which represents a passing grade for that establishment. If the individual is carded improperly, or not carded at all, they receive a “Red Card”, which represents a failing grade for that establishment. The green and red cards are one of the most valuable features of RAR for each business, because it can be an opportunity to praise staff for doing a good job, or an opportunity for that business to use it as a teaching moment. The members then receive a report on the ID Compliance Check, every month, and are given specific details about the interaction between their staff and our individual who is being carded.

In the coming month we will be introducing a new part of the ID Compliance Checks to our program. Each month we will visit 10 non-members in the community and perform ID Compliance Checks, giving them a red or green card on the spot and inviting them to be a part of what we are doing. We will then post these results on the RAR website. We believe this will bring even more attention to the importance of proper identification processes, as well as what RAR and TEAM is doing in the community.

We are proud to report that there are very few or even no “Red Cards” given out in our communities each month, but when it does happen, it has become a great tool to correct these actions and create an even safer community. If you are between the ages of 21 to 26, and would like to participate as our ID Compliance checker, please feel free to contact us. The Coloradoan article can be found in the link below.

Melissa LovatoComment